APPLIED Adhesives partnered with the client and its co-packers to test the feasibility of using BREAKAWAY adhesive in the lab prior to applying it on the line.
One of the primary concerns was whether the adhesive would cause graphical distortion on the cartons. By integrating weight with ink and water-based adhesive, APPLIED Adhesives successfully developed a formula that avoided any graphical distortion issues.
We also implemented a program logic controller (PLC) to stack the boxes in an interlocking pattern, similar to bricks, ensuring stability during palletization.
The introduction of BREAKAWAY adhesive allowed the energy beverage company to reduce damage to their products during shipping and logistics. It also eliminated the need for excessive plastic wrap and airbags, significantly reducing plastic waste.
Additionally, the BREAKAWAY technology enabled the client to decrease downtime caused by crushed cases and rerouted loads.
A key advantage of BREAKAWAY is that it does not damage the paperboard or the print when the cases are removed, ensuring the cartons remain intact. This was particularly crucial for our client because it allowed the consumers to see the company’s brand as intended, thereby restoring its beautiful branding image